Founded in 2004, Bolero built a name for itself through its opinion-monitoring expertise and its method, used to systematically map the internet. Bolero was one of the first to analyse online public conversations and to build digital strategies based on the insights drawn from this data. Today, some thirty analysts and consultants for the company have expanded its area of focus, working with multiple data sources.
2004: The founding of Bolero and the pioneering method which would make Bolero’s name
- Founded in 2004, Bolero was the brainchild of Caroline Faillet, François Pinochet and Frédéric Diaz. In late 2003, the web was not yet a social entity. With the inception of Bolero came the development of a rational methodology which made it possible to decipher online influencing phenomena, the essential precursor to the implementation of effective online strategies.
- Whilst no-one can yet claim to fully represent the whole of online opinion, Bolero certainly bucked the trend at the time by recognising and focusing on the power of internet influence.
2005-2009: Business evangelisation
- Speaking at numerous conferences, Caroline Faillet helped to bring to the attention of the business world a new, hitherto-unknown dimension of communications: e-reputation and e-influence.
- Bolero received the Best of Marketing award from ADETEM in 2007 for one of the first social media reports in a study for MACSF. Between 2005 and 2009, the business world did not yet have a handle on social media and the beginners’ mistakes here were legion.
- In order to ensure that their advice was correctly interpreted and implemented, Bolero setup a subsidiary operational company called Bolero Agence. Their Monitoring, Research and Consultancy division became Bolero Web Intelligence (BWI).
2009-2011: Growth and consolidation of assets
- During this period, the growing involvement of businesses in social media saw a concomitant expansion at Bolero, which was increasingly focusing on examining online behaviour.
- This was also a phase of international expansion. It set up monitoring in 13 languages, thanks to the acquisition of a major account in the automotive sector. Bolero took on SNCF as a client for real-time monitoring and influencing strategy, enabling Bolero to further hone its information propagation models.
- The Bolero Method® is now an industry standard and Bolero has become one of the leading companies in influence research, monitoring and consultancy. Bolero doubled in size between 2009 and 2011.
2012-today: from opinion to behavioral data
- Bolero sells to Acti its digital agency to refocus exclusively on the intelligence expertise of opinion and data
- Since 2009, Bolero has opened his analyzes to other types of data than those of opinion. 3 years later, the methodological tools of interpretation and modeling from different sources of data are developed.
- By widening its scope of analysis according to the new digital traces left by Internet users and mobile users, Bolero remains today at the forefront of understanding the aspirations of the public.