A data-driven strategy is one led by data, the digital evidence of public opinion and behaviour. Permanent observation of this data enables you to understand how the digital world is changing and allows you to firmly root your strategies in the real world.
A data-driven strategy means understanding the characteristics of a digital environment and using rigorous data-interpretation methods to define a relevant web strategy.
An iterative process, it enables you to keep permanently updating your digital strategy in accordance with the changing online environment: taking account of new social networks, competitor activities, new usages, etc.
This cycle can also be implemented on a daily basis to detect the subjects being discussed online and to react in real-time to brand opportunities.