Method

The data-interpreting method behind our digital strategy management is the fruit of 10 years of research and development, encompassing over 150 studies conducted for organisations of all sizes.

Taught by Caroline Faillet at CELSA and HEC, and the winner of several awards (2017 Medal from the Académie des Sciences Commerciales, The ADETEM Marketing Trophy, The Qualiweb Online Customer Relations Trophy), it has been instrumental in building Bolero’s formidable reputation.

Bolero has firmly established itself as an authority on digital strategy thanks to the originality and the precision of its methodology, with which it founded the company. The Bolero Method® forms the framework for data-driven strategies and comprises 6 complementary components:

1. Mapping

Mapping the influencing systems at play within a business’s online target market or those in its sector, in order to build up an understanding of them and prioritise targets.

2. Modelling

Modelling target behaviour in accordance with their research path and their exposure to information about the brand or company.

3. Auditing

Auditing business performance at each point of contact throughout strategic processes.

4. Defining levers

Defining digital strategy and actions to be taken throughout strategic processes.

5. Measuring

Measuring results at each contact point and identifying the corrective measures to be implemented where necessary.

6. Monitoring the web environment

Monitoring the company’s digital environment to detect changes to target group behaviours and practices.

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