Bolero has firmly established itself as an authority on digital strategy thanks to the originality and the precision of its methodology, with which it founded the company. The Bolero Method® forms the framework for data-driven strategies and comprises 6 complementary components:
Mapping the influencing systems at play within a business’s online target market or those in its sector, in order to build up an understanding of them and prioritise targets.
Modelling target behaviour in accordance with their research path and their exposure to information about the brand or company.
Auditing business performance at each point of contact throughout strategic processes.
4. DEFINING LEVERS
Defining digital strategy and actions to be taken throughout strategic processes.
Measuring results at each contact point and identifying the corrective measures to be implemented where necessary.
6. MONITORING THE WEB ENVIRONMENT
Monitoring the company’s digital environment to detect changes to target group behaviours and practices.