Monitoring, e-reputation & influence

Your challenges: How to protect the reputational capital of your business

In the face of threats to your reputation (rumours, bashing, disinformation, petitions, group action, etc.) and citizen-consumers exercising their lobbying powers, the weapons of the past no longer work. Businesses must accept this loss of control through better understanding of social expectations, whilst knowing how to wield the same arms as their adversaries, i.e. to take control of the networks. If your challenge is to anticipate, monitor, detect and manage an online attack on your reputation, we can help you.

Missions

E-influence and reputation management

By mapping the risks and opportunities in your sector and understanding opinion-influencing routes, we can recommend an influencing strategy for you and help you to implement and manage it.

Online crisis management

Mobilised in commando mode to tackle the crisis, we come up with a response strategy, suggest tactical adjustments within the crisis centre and take online action. As an organisation which works 7 days a week, our customers can rely on us to be highly responsive and available at such critical moments.

Opinion monitoring

We conduct opinion monitoring in 12 languages, 15 hours per day, 7 days a week and we can also help you to implement your own internal monitoring strategy: solution auditing, monitoring software benchmarking, recommendations for protocols and deliverables for a 100% operational monitoring strategy.

By understanding all the influences to which the public are subject which lead them to sign petitions or share gossip on social media, you can then act at the source and change the mechanisms by which opinions are formed.

Louis Dumoulin,
Consultant of Bolero
ldumoulin@bolero.fr

Portrait Louis Dumoulin - Consultant Veille - Ereputation

Case studies

Social media monitoring for the SNCF group since 2011, 7 days a week from 6am to 9pm.

Online international monitoring system audit for a large automotive group.

Online response and action strategy in response to local action against the development of industrial units.

Coordinating influencing actions for a major organisation whose product was challenged on health and ideological grounds.

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