Digital strategy

Your challenges: Devising your digital strategy

Your digital ecosystem may have evolved in accordance with either trends or your own ideas without yielding an especially convincing performance. Isn’t it time you implemented a strategy which will give you a better return on your investment? If your challenge is to define a clear strategic framework to identify the right service providers, select the right support and capitalise on all of your activities, then we can help you!

Missions

Defining a digital ecosystem

By mapping your web environment and modelling the customer journey of your prospective clients, we determine the key contact points at which to focus your digital presence (websites, social networks, partnerships, influences etc.). From this, we also determine the editorial positioning for each space.

Digital ecosystem implementation support

A reliable partner who can help put your strategy into action, we can manage the overhaul of your website from design (UX, wireframes, operating specifications, etc.) to final testing, prioritising research into performance and a great end-user experience.

Implementation of IT architecture

We support an organisation’s technological choices for implementing its digital strategy by drawing up a target vision of IT and data (CRM, CDP, personalisation tools, analytics, etc.), by creating publisher benchmarks and assisting in the deployment of solutions.

“If your potential customers never find you on the internet, you haven’t the faintest hope of influencing their decisions. For Bolero, an appropriate digital strategy is one which ensures your digital presence at every point of internet users’ online journeys.”

Nathalie Lauer,
Director of Data and Digital Consultancy
nlauer@bolero.fr

Case studies

Supporting the design process right through to implementation of a B2C content and service platform for an industrial client.

Supporting digital strategy, content management and social media consultancy for BASF Agro.

Rationalising the presence of the SNCF group on social media (starting with several dozen accounts on Twitter and Facebook).

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