Data & digital performance

Your challenges: Digital performance: have you got the right KPIs?

Businesses collapse under the weight of digital data from many different sources: their analytics, social media, SEO, CRM, media campaigns, emails, etc. Finding it impossible connect them to their business objectives, they often end up only looking at the average individual data values for each channel. Consequently, digital strategy ends up being managed on a tool-by-tool basis (e.g. increasing reach by x%, click rate by y%), rather than on the basis of marketing or PR objectives. If your challenge is to find a way to align your digital strategy with your business objectives, to set and hit the right performance levels and find the right KPIs, we can help you!

Missions

Data Strategy

We map current and potential data in the company, plan usage scenarios and support the implementation of data collection and handling.

Performance management

We support the business in setting KPIs, designing dashboards, determining the specifications for accurate data reporting and selecting data-visualisation and business intelligence tools.

Data-driven customer knowledge

In accordance with French data protection legislation, we support businesses in improving their customer knowledge by recommending tools and implementing plans for the collection and handling of identifiable and anonymized data.

The most complicated aspect of data strategy is not technological, but occupational. What is needed is to identify data with the greatest potential for innovation or which best reflects the business’s performance.

Donatienne Lefort
Directrice Practice
dlefort@bolero.fr

Donatienne Lefort - Directrice practice - Bolero

Case studies

Data governance of the “Qui Veut du Fromage” campaign for Savencia and the implementation of dashboards using Qlik.

Strategic and operational support for the “customer knowledge” project through the installation of a Mobile Accengage CRM.

Setting up a customer data platform for a large industrial account.

Digital performance dashboard for Saint-Gobain on Bime Analytics.

Ce site web utilise des cookies pour vous proposer des contenus adaptés à vos centres d'intérêts, pour vous permettre de partager certains articles sur les réseaux sociaux et pour réaliser des statistiques de visites.

Privacy Settings saved!
Paramètres de confidentialité

Lorsque vous visitez un site Web, il peut stocker ou récupérer des informations sur votre navigateur, principalement sous la forme de cookies. Contrôlez vos services de cookies personnels ici.

Cookies of audience measurements that allow us to adapt the site to the requests of its visitors.

This cookie allows us to analyze your browsing to offer you contents related to your centers of interests. Learn more
  • mtc_id
  • mtc_sid
  • mautic_device_id
  • mautic_referer_id

Google Tag Manger allows you to add third-party services to our site for the purpose of improving the user experience. On the Bolero site, it is only used to add the Google Analytics service. Google Analytics cookies are used to anonymously and aggregate the audience of the content on the site and improve its operation. Learn more
  • _ga
  • _gid
  • _dc_gtm_UA-1515509-49

Decline all Services
Accept all Services