Businesses collapse under the weight of digital data from many different sources: their analytics, social media, SEO, CRM, media campaigns, emails, etc. Finding it impossible connect them to their business objectives, they often end up only looking at the average individual data values for each channel. Consequently, digital strategy ends up being managed on a tool-by-tool basis (e.g. increasing reach by x%, click rate by y%), rather than on the basis of marketing or PR objectives. If your challenge is to find a way to align your digital strategy with your business objectives, to set and hit the right performance levels and find the right KPIs, we can help you!