During this period, the growing involvement of businesses in social media saw a concomitant expansion at Bolero, which was increasingly focusing on examining online behaviour.
This was also a phase of international expansion. It set up monitoring in 13 languages, thanks to the acquisition of a major account in the automotive sector. Bolero took on SNCF as a client for real-time monitoring and influencing strategy, enabling Bolero to further hone its information propagation models.
The Bolero Method® is now an industry standard and Bolero has become one of the leading companies in influence research, monitoring and consultancy. Bolero doubled in size between 2009 and 2011.