Bolero in short

Bolero is a digital strategy consultancy firm using data to gather intelligence on both opinions and behaviours.

Bolero tracks the digital footprints left by internet users, interprets them and makes strategic decisions to safeguard their partner organisations’ reputation and enhance their market share.

Yesterday, social media forerunner

Founded in 2004, Bolero offered monitoring services for the forerunners of social media and became renowned for its mapping of online influencing systems.

Today, data-driven strategy pioneer

With a solid 10-year track record in data collection and monitoring, Bolero has become a leading light in public behaviour modelling in the digital sphere, enabling organisations to make strategic decisions :

  • To safeguard their reputation
  • To enhance their market performance

Bolero’s 5 spheres of operation

With a solid track record of pioneering and innovative multi-expertise and multilingual services, based in Paris and Lyon, Bolero trades and capitalises on its talents.


Defining a clear strategic framework to identify the right service providers.

Select the right media for you and capitalise on all of your activities – Defining a digital ecosystem – Digital ecosystem implementation support – Implementation of IT architecture, etc.


Improving your business models by creating value through the digital domain.

Enhancing the business impact of digital – Digitising the customer experience – Rethinking your business models, etc.


Detecting the risks and opportunities of public opinion, monitoring and managing your reputation.

E-influence and reputation management – Online crisis management – Public opinion monitoring, etc.


Supporting your business and teams in their digital transformation, turning ideas into action.

Strategic vision for the company – Digital governance – Evolving practices, etc.


Measuring your performance and improving customer knowledge through data collection and analysis.

Data strategy – Performance management – Data-driven customer knowledge, etc.

Our business

Bolero employs over forty staff, in addition to 10 linguistic monitoring contractors. We have four main areas of expertise :


Consultancy directors provide strategic and customer management, assisted by project management and Lab experts.


Our monitors take care of your reputation and carry out monitoring 7 days a week.


Our Data Analysts collect and manage data. They are organised by business sector (e.g. transport, construction, banking, insurance, etc.).


The Lab conducts R&D for business technology projects as well as developing the company’s methodological models and tools.

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